Global (Sustainable) Commercial Urbanism and Culture

Abstract

The decision makers of western cities have utilized commercial urbanism to help improve urban livability for
several decades. The upgrade and redesign of shopping areas as well as the modernization of small and medium size
retail establishments appear central to this goal. However, the unpredictability of technological innovations, lifestyles,
consumer demand, and the uncertainty of global and regional markets contribute to the difficulty in delivering the most
adequate and long-lasting urbanistic solutions. To what extent can professionals and elected officials utilize local
cultures and regional identities to craft urban policies and programs capable of enabling flourishing businesses with both
positive impacts in local economies and urban cultures? The purpose of this paper is to revisit a series of urban planning
research programs, which the author studied over the past three decades in the Iberian Peninsula, the Americas, and
Macau SAR. The research methods comprised literature reviews, public policy and case study analyses, teaching and
research engagements, residence periods, and extended visits in Portugal, the northeast and southwest of the United
States, Latin America, and Macau SAR. The argument is twofold: First, globalization is simultaneously homogenizing
commercial landscapes while contributing to environmentally damaging car dependent lifestyles; and second,
professionals ought to establish localized and culture-based (sustainable) commercial urbanism programs capable of
assuring the long-term success of cities. The key finding is that livability assurance guarantees and cultural patterns are
highly dependent on each city’s idiosyncratic characteristics such as size, place in the urban hierarchy, as well as
historic roles performed in regional, national, and global dynamics.