The Culture of Business: A Comprehensive Literature Review of Culture and Business
Keywords:
National Culture, Organizational Culture, Regional Culture, BusinessAbstract
The concepts of national culture play a substantial role in the everyday course of business in modern
organizations. Globalization has created an environment where national culture has significant impacts in determining
the success of multi-national organizations. This article presents a comprehensive literature review of the topic of culture
and business. Focusing on two separate areas of culture (national culture & localized culture) the article seeks to provide
clarity to the cultural concepts and finishes with how these concepts impact business decisions and processes. The
article provides information to support the key concepts that culture is an important aspect of business and is crucial to
the success of multi-national organizations.
